11 Reasons Why Your Business Needs Its Own Blog

Communications with the clientele is a very important component of any business venture so much so that it needs to be treated with the due seriousness it deserves. 11 reasonsBlogging, which basically entails posting regular updates pertaining to a company’s progress on a special web page on a regular basis, is one way through which a business entity may communicate with its clientele.

The proceeding discourse endeavors to identify and explain 11 reasons why your business needs its own blog:

#1 – To Complement other Public Relations Initiatives

Public relation is the art of maintaining a positive relationship between a company and the general public. It is achieved by use of several communication strategies such as radio, television, web page, among others. Blogs, being one of the key means of communication, plays a very significant role in so far as effective public relations are concerned.

#2 – To Enhance Interaction with Clients

The typical blogs are structured in such a manner as to allow direct interactions with customers. This enhanced interaction with customers makes it possible for business entities to engage and respond appropriately to customer concerns and queries.

#3 – To Boost Brand Visibility

By posting comments and discussions that are consistent with organizational values, objectives, vision, and ethos on blogs, businesses are capable of improving their visibility to its clientele. These results into greater customer loyalty which further solidifies the businesses’ grip on the market share and stabilizes revenue inflows.

#4 – To Build Relationships Better 

The use of blogs makes it easier to build strong relationships with both pre-existing and prospective clients. This is made possible by the fact that the blogs make it much easier to exchange views and engage directly with the clientele as opposed to other means of communication.

#5 – To Attract High Traffic Volumes

This means of communication attracts higher traffic to the business websites by improving their search engine rankings. It therefore leads to greater penetration of the businesses to prospective clients.

$6 – To Generate More Sales Leads

Considering the fact that blogs attract higher traffic, this automatically leads to higher sales inquiries due to the fact that a substantial chunk of the visitors are eventually converted into customers.

#7 – To Enhance Competitive Edge

The use of blogs is yet to be fully appreciated by businesses world over. It therefore happens that any business entity which decides to adopt this strategy as a means of communication stands out from the crowd thus allowing it to generate greater sales and higher profit margins.

#8 – To Boost Business Credibility and Authority

Generating and disseminating pertinent information on a regular basis establishes the business entity as a credible and authoritative source. This builds up trust which may be further exploited in other areas that matter such as sales and marketing.

#9 – To Attain Greater Penetration of the Market

The use of the internet is increasing rapidly throughout the world. This, combined with the fact that the internet is very cheap and accessible on a 24/7 basis, makes it possible for businesses to reach out to as wide a market base as possible.

#10 – To Complement other Internet Marketing Strategies

Blogs complement other internet marketing strategies such as online adverts and e-mail marketing, by providing additional information regarding the products or services that are being marketed.

#11 – To Gauge Customer Satisfaction Easily

Blogs typically contain sections wherein the clients may comment on the various products and services on offer by the organization as well as make suggestions on what they expect in future. These help the businesses to easily gauge the levels of customer satisfaction besides planning for any future modifications of their products.


It is important to note that the aforementioned reasons why your business needs its own blog are by no means exhaustive since there exist innumerable other reasons which, owing to space constraints, could not be completely enumerated.

PS: I started this my new with the same purpose. 😛

Mobile Website Vs Mobile APP: What’s The Difference?

With evolving technology comes a demand by consumers desiring an easier access to brands and products through mobile ecommerce. The new age of digital marketing is being governed by mobile marketing where you as a businessman stand to benefit from a higher percentage of brand visibility.

However there is a marked difference between a Mobile website and a Mobile APP. As we explore the differences between the two, it would be beneficial to understand which one would work best for you by giving you that cutting edge or advantage towards an increased potential for conversions.

Technology has changed the mindset of the consumer where the Smartphone is perhaps the single greatest invention in the arena for marketing. More of a boon perhaps as you too would know that a mobile serves you more than a gadget for communication. It is now your SEO tool on the go, where websites are being designed rapidly for mobile optimization providing faster navigability to consumers shopping at the click of a button.

How would you define a mobile website?

In SEO parlance, you would most naturally define it as a website optimized for mobile compatibility. But to a layman isn’t it much more than that? A mobile website can be viewed on any smart phone, tablet or device regardless of its operating system. mobile website design

As a business featured on the internet, you can even have your presence condensed for mobile navigation without losing the essence of your website. A mobile website provides you the freedom to develop features that enhance the visibility of your website through themes, colors, visuals and templates.

The cool thing about a Mobile Website in comparison to a Mobile App is that you don’t really have to double your SEO efforts in terms of visibility. As long as your website features a high degree of optimization, it will be discovered by mobile users searching for terms related to your brand.

Advantages of a mobile website

  • Optimized for all mobile operating platforms
  • Provides navigability to main website
  • Cheaper in development
  • Greater visibility through search engines
  • Provides a better interface for design and content features

How would you define an app?

What exactly is an App? It is an application very much like what you may find in a website that allows you to navigate various features and click on actions for desired results. However Unlike mobile websites, Mobile Apps do not have that discoverability factor. Instead it possesses a certain rigidity of visibility simply because they need to be downloaded from either Google play store or an apple store. mobile app

However, this is not to impede the benefits of an APP which are many. The feature of an exclusive presence existing as an icon on a mobile device provides faster access to a user. In developing an app, a business can program inbuilt features that enable an app to have all of the geo targeted information of a user. Thus in identifying an apps location, websites gain the ability to record consumer behavior and target a user for the purpose of sending regular notifications via the app.

Another advantage of an app is the payment feature which serves as a singular ready platform for payments. An app produces better performance and stability during mobile payments where there is no fear of a glitch in slower net speeds. Mobile users have much better control in activity while using an App. The main reason? It works offline too.

Advantages a Mobile APP

  • high performance features
  • available in android play store and apple store
  • runs offline
  • one click application
  • immediate access through mobile screen
  • optimized for action over information
  • increased features of device integration

In addressing the difference between both elements, a number of factors come into play owing to the technical aspects that separate the two. It’s easy to distinguish between both when you have access to either an App or a website on your phone. But as a marketeer and a businessman, which holds the greater advantage in terms of providing a better percentage of monetary conversion?

As web browsers are being developed to the point of sophistication for higher performance, there may soon be a very thin line between the differences of an app or a website. However let’s observe some core issues to see which offers a better perspective.

Technical differences

  • Design: while it cost much more to develop an app in terms of design, a Mobile website is way cheaper. All you need to do is optimize your main website to feature a mobile version. It may well be absorbed into costs.
  • Consumption: Apps still provide a great deal of leverage in terms of consumption. Being the first point of access most naturally, activity will be initiated through an app.
  • Navigability: once you have installed an app. on your mobile, you get faster features of navigability. However, mobile websites too feature the same advantage.
  • Connect-ability: both are liked well to the internet where a simple URL can launch either a Mobile App or a website.
  • User compatibility: there isn’t much difference between the two in terms of usability. Mobile users will no doubt use an App for activity but simultaneously, a website too will be explored and navigated in the same way.
  • Architectural differences: SEO plays a major role in this area where a website allows you a free hand to insert the best of SEO techniques for mobile marketing. Mobile websites have the advantage of HTML style pages and there’s a lot you can do with that.Apps on the other hand win hands down in technical terms through provisions of native programming by way of API functionality.


All said and done the differences between the two will always boil down to technical factors. But one aspect of the app gaining a distinct advantage over a website is the progress of mobile technology and software to enable Mobile Apps with increased integration facilities within technical features of a Mobile.

With native applications written in java as in android an Objective C as in iOS, Apps gain enhanced integration features into gps, the device accelerometer and even motion control. With sophisticated API’s such facilities are increasing and strengthening apps compatibility along with a device’s hardware for maximized performance. With the newly launched Firefox OS and advanced frameworks like phoneGap, mobile marketing is also shifting in the direction of higher usage of apps for faster traffic generation.