Communications with the clientele is a very important component of any business venture so much so that it needs to be treated with the due seriousness it deserves. Blogging, which basically entails posting regular updates pertaining to a company’s progress on a special web page on a regular basis, is one way through which a business entity may communicate with its clientele.
The proceeding discourse endeavors to identify and explain 11 reasons why your business needs its own blog:
#1 – To Complement other Public Relations Initiatives
Public relation is the art of maintaining a positive relationship between a company and the general public. It is achieved by use of several communication strategies such as radio, television, web page, among others. Blogs, being one of the key means of communication, plays a very significant role in so far as effective public relations are concerned.
#2 – To Enhance Interaction with Clients
The typical blogs are structured in such a manner as to allow direct interactions with customers. This enhanced interaction with customers makes it possible for business entities to engage and respond appropriately to customer concerns and queries.
#3 – To Boost Brand Visibility
By posting comments and discussions that are consistent with organizational values, objectives, vision, and ethos on blogs, businesses are capable of improving their visibility to its clientele. These results into greater customer loyalty which further solidifies the businesses’ grip on the market share and stabilizes revenue inflows.
#4 – To Build Relationships Better
The use of blogs makes it easier to build strong relationships with both pre-existing and prospective clients. This is made possible by the fact that the blogs make it much easier to exchange views and engage directly with the clientele as opposed to other means of communication.
#5 – To Attract High Traffic Volumes
This means of communication attracts higher traffic to the business websites by improving their search engine rankings. It therefore leads to greater penetration of the businesses to prospective clients.
$6 – To Generate More Sales Leads
Considering the fact that blogs attract higher traffic, this automatically leads to higher sales inquiries due to the fact that a substantial chunk of the visitors are eventually converted into customers.
#7 – To Enhance Competitive Edge
The use of blogs is yet to be fully appreciated by businesses world over. It therefore happens that any business entity which decides to adopt this strategy as a means of communication stands out from the crowd thus allowing it to generate greater sales and higher profit margins.
#8 – To Boost Business Credibility and Authority
Generating and disseminating pertinent information on a regular basis establishes the business entity as a credible and authoritative source. This builds up trust which may be further exploited in other areas that matter such as sales and marketing.
#9 – To Attain Greater Penetration of the Market
The use of the internet is increasing rapidly throughout the world. This, combined with the fact that the internet is very cheap and accessible on a 24/7 basis, makes it possible for businesses to reach out to as wide a market base as possible.
#10 – To Complement other Internet Marketing Strategies
Blogs complement other internet marketing strategies such as online adverts and e-mail marketing, by providing additional information regarding the products or services that are being marketed.
#11 – To Gauge Customer Satisfaction Easily
Blogs typically contain sections wherein the clients may comment on the various products and services on offer by the organization as well as make suggestions on what they expect in future. These help the businesses to easily gauge the levels of customer satisfaction besides planning for any future modifications of their products.
It is important to note that the aforementioned reasons why your business needs its own blog are by no means exhaustive since there exist innumerable other reasons which, owing to space constraints, could not be completely enumerated.
PS: I started this my new with the same purpose. 😛