The days of Christmas are coming, people are busy shopping for gifts and food. But it is also the time that companies run their marketing at full speed, because they just want to increase their sales before the EOY – End of the year.
Because Christmas is the perfect time for companies to make a lot of profit because so many people shopping. The competition is often fierce. However using this Christmas marketing ideas, you can attract customers to your products and stay ahead of the competition.
#1 – know what will make people buy
Studies shows that when a person in a store decides to buy something, then go see what he or she can buy even more. People get on a purchase often blame, but with each additional purchase taking this negative feeling off.
Also, if you are particularly in local business, it is advisable to focus on Saturday and the week before Christmas. This is the period when most people buy gifts for people in their immediate surroundings.
Tip! Remember that offline advertising still works. During Christmas people are just looking for the perfect gifts, so make sure you’re visible.
#2 – Send your customers a card
The personal touch of a greeting card makes it an ideal medium for connecting with your customers on an emotional level – and customers tend to purchase on emotion and justify with logic. Keep in mind that while people during this busy period have no time to read your long messages. Take 5 mins and write a quick and short personalize message.
Extra Tip 1 – Rita has written amazing Christmas Messages on her blog, check that out, if you really not sure what to write. Your customers will be bombarded with tons of messages during Christmas, so take this into account in your planning.
Extra Tip 2 – If you really want budgeting on your Christmas cards, take a look at punchbowl. There you can send free e-cards to anyone.
# 3 – Give something away
Have you ever thought about giving something away in the name of your customers? Think about to plunge to a charity a substantial amount on every purchase. Do the charity on behalf of your customers, so that they get a good feeling with the purchase. Be aware, however, that the charity is politically correct for everyone.
#4 – Run a special Christmas Campaign
Everyone loves discount and thereby it is recommended to run a discount sale during Christmas. With this, you generate traffic to your website and so do the sales.
Offering discounts for your online business can be a powerful weapon to acquire more customers and earn their loyalty. However, if it is used aimlessly, you can do significant damage to your business or worse, and become unprofitable.
Tip! Reward customers to commit to purchase up to a certain amount. For example, free shipping on spend value of $400.
#5 – Try to help
Try to help your visitors when they search for a product on your website. Having a search box on each page makes it easy for customers to get back to a product search from any point, and also provides an alternative method of navigation for users that arrive at product pages. The prominence of the search box on the page can influence the user’s decision to make use of it to find products.
Consider creating a separate tab in which your visitors indicate special Christmas actions.
#6 – Be mobile ready
Mobile statistics shows more more than 50% of people have a tablet or smartphones, and they use them daily to look-up websites and even to make purchases. Make your website suitable for mobile use and care that people will actually be able to order.
In addition, learn how to get the best people can achieve on their mobile phone using mobile advertising and marketing techniques. Mobile content is consumed in a different way than via the desktop pc.
#7 – Tailor your social presence
If you have a Facebook business page, then make a calendar with messages you want to place over the Christmas weeks. Shoppers continue hunting for the best gifts, so keep reaching out to people with the best creative and right messages.
Also remember to dip your Facebook page in a Christmas atmosphere, for example by decorating your facebook logo and cover with lights and snow.
#8 – Encourage Customers
Study shows that the feeling that people get when buying a gift for others ensures that they also spoil themselves more. In addition, the number of times they see a Christmas ad gets more impact than what is actually being told.
It’s no secret that emotions are stronger factors that actions. To increase your sales, you must understand and appeal to them emotionally which will invoke their selfishness. Use the words they’d like to hear, especially as FREE and SAVE and they will enjoy their purchases more than they would have otherwise.
#9 – Contact bloggers
There are many lists published around Christmas with gift ideas. Try to come on such lists by contacting the people behind these websites. For example, if they work together with guest bloggers, access them or write your own guest blog with gift ideas.
#10 – Do something creative
Be creative during the Christmas season and consider actions that eventually can go viral. Christmas actions are of course always good, especially if a competition is, because people will be more inclined to share it.
But a personal Christmas message can also work. Drum your whole company on and sing a Christmas song or a thank you message from the boss. Your customers will like this and certainly remember when they see you next time.